
New England Ancestors reaches many important demographics:
| Age | Technology | |
| 27% 66-75 years old | 81% Use a personal computer | |
| 26% 41-55 years old | 73% Use the internet daily | |
| 25% 56-65 years old | ||
| Dedication | ||
| Research Interests | 46% have been NEHGS members for 7+ years | |
| 86% New England | 50% have been researching 16+ years | |
| 94% English | ||
| 45% Irish | Exclusivity | |
| 35% German | 25% do not belong to other genealogical societies | |
| 45% do not subscribe to other genealogical publications | ||
| Education | ||
| 30% college graduate | Magazine | |
| 39% graduate degree | 96% state that New England Ancestors is important to their research | |
| Gender | ||
| 61% Female | ||
| 39% Male | ||